Lulu Celebrate

BACKGROUND.

Natural segment in India’s personal care category is growing at a fast rate and currently holds 41 % and pegged at $ 3 billion (185000 cores.). If the trend continues then natural segment will constitute 50 percent of personal care market by 2025. Ayurveda personal care products are much sought in recent times. The trend can be attributed to the consumers perception that that age-old wisdom and traditional science are good for long term health and beauty. Chemical based formulations pale in comparisons with the healing powers of Nature. They do very little to address the root cause of the ailments and frequently create new health problems.